Most of you might know by now that I am the founder of a brand called “Elora collection”, which was founded August of last year.

Elora collection is a women clothing brand that deals in modern, modest fashion clothing.
When I started, I had no clue of what entrepreneurship would be like.  I was nearing the end of my Nysc program and I started having the “what next” question stuck in my head.
I’ve always known I wanted to do something in fashion or beauty but I wasn’t sure what.

I started my brand to change the definition of modest fashion in Nigeria. It’s something I’ve seen grow more than I expected in a very short period, but it’s still very far away from my ultimate goal.
One year down and I’m still a baby at this.  I’m learning every day from my numerous mistakes and I just wanted to let you guys know what I’ve learned in this short time.



It doesn’t matter what we do, where we do it, or how well we create a product or offer a service. We don’t succeed without the right people on our teams. I have come to believe that to survive and thrive we must effectively create “partnerships” with many around us, from family to colleagues to society in general.
It doesn’t matter how smart we are when it comes to technology, product development, or any skill. We can’t do it alone. Whatever personal, professional, or private–we must remember the people involved in and essential to our success. Learn from our own mistakes and mastery, and learn from the people around us: those we admire now and those we may learn from just by listening. We never know whom we may inspire or influence, or who may inspire and influence us. Today’s stranger may be tomorrow’s partner.

“Fall seven times, stand up eight.”
The more things we try, the more likely we are to fail. And that’s very much the essence of being an entrepreneur.
Failure and adversity bring pain, suffering, and disappointments. Accepting and growing through our pain is part of growth. This is not easy. Like any other skill, learning to suffer well requires practice and learning. It is only when we learn to welcome suffering, we are able to get up and keep going. For an entrepreneur, pain is a must–therefore suffering needs be optional.


Regardless of our background, location, or profession, there is one thing that is the same, and that is progress. Progress comes from putting in the hard work, but working hard is not enough.
To achieve our desired outcome, I needed to find my own ways to work smarter.
Working smarter requires a combination of critical thinking, discipline, and techniques that make us productive every day. It’s a matter of making continual progress.
Entrepreneurship is about achieving goals with limited resources. Therefore being “effective” every day is part of entrepreneurship.

We all know that the people we surround ourselves with make the difference between failure and success. If you’ve ever been around someone who leaves you feeling exhausted and drained, you have probably met an emotional vampire.
These people don’t drain your blood, but they do drain your vital energy. Emotional vampires can be found anywhere.
It is important to avoid people who bring us down, waste our time, take us backward, and have no empathy for our suffering. Make an effort to spend time only with people who uplift you and make you stronger.
This is one thing I struggled with and still struggle with. It takes more courage to say no than to say yes. But if we do it, we protect ourselves from making poor decisions. This tactic can help us stay focused and prevent unnecessary complexity and can also keep us from getting involved with the wrong people.

One of the most common reasons I wanted to start a business is to be my own boss. But generally, your customers become your boss.
When you start a business — and especially when you’re in a growth phase — you are accountable to so many people. You need to think about your employees, customers, and partner with every decision you make.
Lesson: There are actually less freedom and more responsibility involved in starting a business versus having a regular job.

This is something I’ve heard loads about but only really have just got into. There have been so many days where I’ve just drifted the day away because I didn’t set any boundaries. But on the days (when I remembered too!) that I wrote my goals and kept that page open, I was much more focused and more productive.
Writing down your goals every day (or as often as possible) helps to focus what you are doing and makes you question more why you are doing something. It can be so easy to get dragged along with the next craze/opportunity, but if it’s not aligned with any of your business goals then it can set you adrift and make it difficult to come back

There have been a few times this year when I’ve just felt like giving up. I was convinced that my business focus was silly and that no-one wanted what I had to offer. But thankfully those low moments have passed and I didn’t just chuck it all in.
Keeping my ultimate goal in mind and talking about this all the time with my friends and family has been an absolute lifesaver. And writing down my goals on a very regular basis helps to cement the vision into my subconscious more as well.

When I’m feeling like it’s too hard and that there’s no point in carrying on with the business I do one of three things:
* Talk to someone who understands how I feel to give me a different perspective and something positive to focus on
* Do something fun and non-business related. Hang out with friends or watch a movie.
It’s very easy to get lost in work and forget your self but I cannot emphasize enough how much taking time off for you self-helps you mentally and emotionally!!


I hope you can pick up a few things from this post. Entrepreneurship is one of the hardest things I’ve hadto do in my life.

If you are looking for something easy and stress-free to do, please get a regular job. Entrepreneurship will be your life.You will eat and sleep your business, you will go through rough patches, but the satisfaction you get from one little win means everything!

If you will like to add anything on entrepreneurship, please leave a comment below.




  1. Well thought through!
    Thanks for sharing.
    You are so right about “you eat & sleep your business”.
    The beginning of entrepreneurship is usually the hardest part; you have to do most things by yourself.
    Setting goals go a long way & helps one stay focused.
    Congratulations on clocking a year. I have no doubt your brand will become a very strong one! Keep it up.
    Hopefully we can do a collaboration in future…

      1. Hi my name is fauzia and am from Ghana ..I have followed on instagram and I must say am really impressed and inspired by you.Am also new at entrepreneurship, am trying to set up my own brand and it hasn’t been easy ..I have come up with a billion ideas on setting up my own skincare range and it’s been a roller coaster ride .But reading this has just helped me to realize it’s normal to feel that way and surrounding yourself with the people that build you up ..thank you girl and keep being awesome

  2. Woah! I can say you have achieved alot really. I thought you’ve started your collection years back but it’s just a year congratulations.looking forward to buy your design ,you are my mentor wallah got like hundred of your picture

  3. I’m seriously at the point of learning to avoid people holding me back – It’s so draining relying on people who just disappoint you in the end but at the same time trying to make sure I don’t get to the point of “Doing everything myself” is also a struggle… God help me!

    Thanks for sharing hun!

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